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AI-Based Fraud Detection for Electric Utilities

AI-fraud-detection

Objective

The Program is to create a transformative ecosystem that enhances the shopping experience for customers. This is achieved by seamlessly blending exclusive offers, rewards, and extra benefits while fostering engagement between merchants & customers.

Business Challenge

• Integrating a diverse range of offers, rewards, and benefits into a cohesive ecosystem posed a challenge in terms of data synchronization and compatibility

• Encouraging active participation from both customers and merchants was a challenge to ensure the program’s success.

• Handling and maintaining customer data, transaction records, and rewards points required robust database solutions.

Solution Offered

• Developed a unified platform that seamlessly integrates offers, rewards, and benefits, ensuring data consistency and easy access for users.

• Implemented user engagement strate -gies such as purchasing, travelling from one to other station,  personalized offers, to drive participation and interaction.

• Leveraged Node.js, MongoDB, and Mongoose to build a reliable and scalable backend infrastructure for efficient data management and storage.

Outcome

•Customers enjoy exclusive deals and rewards, enhancing their shopping experience.

•The program fosters customer loyalty by incentivizing repeat visits and purchases.

•Local businesses gain visibility and access to a broader customer base, increasing their sales recognition.

•The program creates a win-win scenario for both customers and merchants, promoting sustained engagement and growth.